Business Intelligence Concepts, Components, Techniques...

Journal of Theoretical and Applied Information Technology  © 2005 - 2009 JATIT. All rights reserved. www.jatit.org BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, TECHNIQUES AND BENEFITS JAYANTHI RANJAN Institute of Management Technology, Ghaziabad, Uttar Pradesh, India Email: jranjan@imt.edu ABSTRACT For companies maintaining direct contact with large numbers of customers, however, a growing number channel-oriented applications (e.g. e-commerce support, call center support) create a new data management challenge: that is effective way of integrating enterprise applications in real time. To learn from the past and forecast the future, many companies are adopting Business Intelligence (BI) tools and systems. Companies have understood†¦show more content†¦(Cui et al, 2007) view BI as way and method of improving business performance by providing powerful assists for executive decision maker to enable them to have actionable information at hand. BI tools are seen as technology that enables the efficiency of business operation by providing an increased value to the enterprise information and hence the way this information is utilized. Zeng et al. (2006) define BI as â€Å"The process of collection, treatment and diffusion of information that has an objective, the red uction of uncertainty in the making of all strategic decisions.† Experts describe Business intelligence as a â€Å"business management term used to describe applications and technologies which are used to gather, provide access to analyze data and information about an enterprise, in order to help them make better informed business decisions.† (Tvrdà ­kovà ¡, 2007) describes the basic characteristic for BI tool is that it is ability to collect data from heterogeneous source, to possess advance analytical methods, and the ability to support multi users demands. Zeng et al. (2006) categorized BI technology based on the method of information delivery; reporting, statistical analysis, ad-hoc analysis and predicative analysis. The concept of Business Intelligence (BI) is brought up by Gartner Group since 1996. It is defined as the application of a setShow MoreRelatedThe Availability Of New Information Management And Supporting System Like Data Warehousing, Business Intellig ence, Analytics, And1176 Words   |  5 Pagesmanagement and supporting system like Data Warehousing, Business Intelligence, Analytics, and/or Big Data has produced a remarkable moment in the history of data analysis. Researching on this topic is very interesting for me. Thank Professor Kraft that gives me opportunity to explore more on these topics. Taking this opportunity, I would like to provide a brief summary of the book that discuss about the Profitable Data Warehousing, Business Intelligence and Analytics. The book published by Technics PublicationsRead MoreBenefits of Business Intelligence in Retail1148 Words   |  5 PagesDissertation Topic Topic: Benefits of Business Intelligence in the Retail sector: A Case Study of three companies done in Delhi NCR. Background: What is Business Intelligence? Business intelligence (BI) is the process of gathering enough of the right information in the right manner at the right time, and delivering the right results to the right people for decision-making purposes so that it can continue to yield real business benefits, or have a positive impact on business strategy, tactics, andRead MoreData Warehousing Fundamentals For It Professionals1580 Words   |  7 PagesPonniah has published few other successful books and, as Assistant Professor, he also continued teaching courses in college such as data warehousing and databases design. In addition to this book, he is also a renowned author of books based on the concepts such as Database Design and Development, Data Modelling Fundamentals, Database Design and Development: An Essential Guide for It Professionals with Visible Analyst Set,  Database Design and Development: An Essential Guide for IT Professionals. DataRead MoreTaking a Look at Information Warfare1781 Words   |  7 PagesEzingeard, McFadzean, Birchall, 2005) Using of spying techniques such as espionage is another threats for organization. The traditional form of espionage is replaced by new technology espionage which uses advanced electronic and computer devices to steal information and knowledge of organizations. (Knapp,Boulton, 2006) In this paper the role of counterintelligence and information assurance, two elements of information warfare, in business environments is explained. The function of counterintelligenceRead MoreThe Success Factors Of Business Intelligence System1536 Words   |  7 Pagesfactors of business intelligence system in small and medium enterprises. The characteristics of business intelligence system are a structure of this paper with how business intelligence leads to having competitive advantages. This paper distinguishes the term business intelligence, and the characteristics, and the competitve advantages for the firms. An organization trying to make focal point in order to comprehend the information that is produced in the execution of their business. Business intelligenceRead MoreA Survey On Load Balancing Cloud Computing Using Artificial Intelligence Techniques Essay1291 Words   |  6 PagesA Survey on Load Balancing in Cloud Computing using Artificial Intelligence Techniques Amandeep Kaur1, Pooja Nagpal2 1Research Scholar,Department of CSE, I.K.Gujral Punjab Technical University Rayat Institute of Engineering and Information Technology,India 2Faculty of Computer Science and Information Technology ,I.K.Gujral Punjab Technical University Rayat Institute of Engineering and Information Technology,India 1amandhonsa@gmail.com, 2rieit.cseRead MoreCultural Intelligence Of The Semrush American And Russian Managers And Its Impact On The Cross Cultural Communication1552 Words   |  7 Pagesreasons and explanations for the research on cultural intelligence of the SEMrush American and Russian managers and its impact on the cross-cultural communication within the company. The following literature review consists of three sections. The first section will focus on the concept of cultural intelligence, 4 factors model and training of cultural intelligence. The second section will cover the research of managerial cultural intelligence in different environment, especially in the IT industryRead MoreThe Effect Of Dss On The Corporate World989 Words   |  4 PagesUses of DSS in the Corporate World The extensive use of DSS is pertinent to business and management. Information systems of executives and other business performance software require faster decision making, identification of negative trends, and better allocation of business resources. Informative data from any organization is represented in the form of charts and graphs in a summarized way due to DSS, which helps the management make strategic decisions. The evolution of DSS consists of four generationsRead MoreSummary Kotler Keller1275 Words   |  6 PagesSummary Part1 Chapter 1 Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seekRead MoreApplying Data Mining Procedures On A Customer Relationship Management System1292 Words   |  6 Pagesdocument will present the CRISP-DM methodology based process that will involve Business understanding, Data understanding, Data preparation, Modeling, Evaluation Towards the end of the document, how the results will be evaluated and deployed will be discussed followed by a brief project deployment plan and conclusion. 2. Aims, Objectives and Possible Outcomes 2.1 Aims The key aim of implementing data analytics techniques on a Customer Relationship Management system is to increase profitability of

The Story Of An Hour By Katherine Mansfield - 992 Words

When one thinks of marriage, it is natural to imagine a happy couple, hand-in-hand, walking towards the sunset. Many literary pieces offer a contrasting opinion of marriage, depicting trials and tribulations, heartbreak, and unhappy endings. Katherine Mansfield s Bliss and Kate Chopin s The Story of an Hour offers a look into the darkness and angst that can lie within a marriage between two lovers. Both of these works depict the perspectives of the women from these unions. Bliss and The Story of an Hour explore the pain and angst that can hide beneath the surface of what appears to be a happy marriage. Katherine Mansfield s Bliss takes the reader through a day in the life of Bertha Young as she prepares to host a dinner party with beloved friends. Bertha is filled with energy and bliss- absolute bliss!- as though you d suddenly swallowed a bright piece of that late afternoon sun and it burned in your bosom†¦(Mansfield 130). As the reader begins to read this short story, they wou ld have no indication there was a storm brewing within Bertha s marriage. The story continues with Bertha preparing herself for her husband s arrival and the arrival of her guests. Particular attention is paid to one guest by the name of Pearl Fulton, who Bertha had fallen in love with †¦ as she always did fall in love with beautiful women with something strange about them (Mansfield 132). Her husband voted her dullish, and ‘cold like all blond women, with a touch, perhaps, ofShow MoreRelatedMiss Brill by Katherine Mansfield and Story of an Hour by Kate Chopin1219 Words   |  5 PagesBliss and Miss Brill by Katherine Mansfield and Story of an Hour by Kate Chopin On studying the texts Bliss and Miss Brill by Katherine Mansfield and Story of an Hour by Kate Chopin I have associated all the stories with a sense of female repression. All the short stories feature a main female character and this character is being repressed in various ways such as by another character or their lives in general. In all the stories the awareness of repression appears towards the end mainlyRead MoreThe Theme Of Loneliness1549 Words   |  7 PagesIn â€Å"A Clean, Well-Lighted Place,† by Hemingway and Miss Brill by Katherine Mansfield what they both have in common is the literary device theme loneliness. Theme is the general idea or insight revealed in a narrative. These two stories are also different from the style of writing these two authors wrote how to tell their stories. Loneliness is introduced in the beginning of the short story â€Å"A Clean, Well-Lighted Place† by Hemingway. The deaf old man, with no wife and only a niece to care for himRead MoreThe Story Of An Hour By Kate Chopin955 Words   |  4 PagesThe story of an hour by Kate Chopin provides many examples of â€Å"inside† and â€Å"outside†. My first impression I get of Mrs. Mallard when she is told that her husband has been killed in a train accident was normal. Mrs. Mallard had just found out that she lost her spouse and she grieves which is normal in such a situation. But the thing that obstructed my impression of her was when she went to her room. She started to stare out the open window and came to the sudden realization that she was free. â€Å"WhenRead MoreAnalysis Of Katherine Mansfield s The Fly1159 Words   |  5 PagesIn Katherine Mansfield’s, â€Å"The Fly,† an older gentleman referred to as â€Å"the boss† struggles with a fight, h owever it was a fight with his own thoughts and despair. Although The Boss is able to forget in the end, who is to say that this has not happened before, or will not happen again. The sadness he feels for his son will always be there, but he just cannot bring it to the surface. Although the fly drowns as if to symbolize his despair, his need to cope is gone. The boss as depicted by KatherineRead MoreAnalysis Of The Poem Katherine Mansfield 2012 Words   |  9 PagesIntroduction: Katherine Mansfield was a well acclaimed author born in 1888. Her literature was in the form of short stories spanning no more than several passages long. Many dub her as an innovator in literature for her distinctive use of realism and symbolism which at the time was foreign to short stories and writing in general. Most authors at the time fabricated fictional worlds with fantastic characters in their stories but Mansfield was more interested in writing and emerging her audience intoRead MoreThe Garden Pa rty Analysis3917 Words   |  16 PagesTHE GARDEN-PARTY The Garden Party is a 1922 short story by Katherine Mansfield. It was first published in the Saturday Westminster Gazette on 4 February 1922, then in the Weekly Westminster Gazette on 18 February 1922. It later appeared in The Garden Party: and Other Stories.[1] Its luxurious setting is based on Mansfields childhood home at Tinakori Road, Wellington. Plot summary The Sheridan family is preparing to host a garden party. Laura is supposed to be in charge but has trouble withRead MoreThe Representation of Marriage in The Story of an Hour and Bliss1378 Words   |  5 PagesThe representation of marriage: The Story of an Hour and Bliss Far from being an ideal state, the representation of marriage in Kate Chopins short story The Story of An Hour and Katherine Mansfields Bliss suggests that it is impossible for women to be fully realized as human beings and as wives. Marriage deprives women of power, of the ability to be fully sexual, and of the ability to achieve a sense of competence in the world. In Chopins short story, the narrator longs for freedom fromRead MoreThe Garden Party Analysis3908 Words   |  16 PagesTHE GARDEN-PARTY The Garden Party is a 1922 short story by Katherine Mansfield. It was first published in the Saturday Westminster Gazette on 4 February 1922, then in the Weekly Westminster Gazette on 18 February 1922. It later appeared in The Garden Party: and Other Stories.[1] Its luxurious setting is based on Mansfields childhood home at Tinakori Road, Wellington. Plot summary The Sheridan family is preparing to host a garden party. Laura is supposed to be in charge but has trouble with theRead MoreThe Theme of Death is Crucial in Literature733 Words   |  3 Pagespeople react towards it . Whether its in The Story of An Hour by Kate Chopin, The Masque of the Red Death by Edgar Allan Poe, The Lottery by Shirley Jackson, or even The Garden Party by Katherine Mansfield, death appears to be unavoidable. Although these are different short stories, death is applied, but the authors interpretations differentiate. Within The Story of An Hour, Chopin talks about death and illustrates the significance of it. This story implies that death may actually be a blessingRead MoreAn Improbable Exciting Yankees V. Red Sox Baseball Game1586 Words   |  7 Pagest-shirts featuring the faces of athletes. Food vendors lined the sidewalks and worked quickly to serve the ever-growing lines circling their carts. Dad, Kenny, Rebecca, and I continued to move through the street in our haste to get to the car which, hours earlier, had decided to stop working entirely. The farther we moved from the stadium, the thinner the crowds became. Eventually, after about twenty minutes of walking through Boston, we had wandered far enough that there were only a few other people

Advertising Objectives free essay sample

Furthermore, Budweiser’s mission is to pursue a long-term growth strategy by pursuing high consumption markets and attaining a firm market share among competitors. Budweiser has a strong brand name domestically, but for this particular region it will need to implement a penetration strategy. Also, Budweiser will focus on securing valuable distribution channels including pubs and supermarkets. The product positioning strategy reflects competitive pricing and product differentiation. Inherently, the product reflects cultural values of the target country, with attributes such as caffeine and local flavors that represent regional preferences. The brand may potentially increase market share via acquisition of equity investment. Tactical Details Product Various product attributes will be localized to appeal to consumer tastes such as a diet/lighter version beer with caffeine. Offering smaller glass bottles, which align with European consumption volume trends, will differentiate product packaging. The beer base content will be standardized but with local flavors based on market research. We will write a custom essay sample on Advertising Objectives or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, based on potential research findings there is a possible product extension for an â€Å"all-natural† beer within the Austrian market. Additionally, products will be available in mini kegs to support the younger market segment behavioral characteristics. Advertising Implementing TV, Radio, Direct mail, Print ads, and Internet will be necessary to keep up with competitive advertising within this region. Messaging will focus on initially creating awareness. Ultimately, message strategies will portray a global brand through localized messaging. Internet advertising will be highly influential for the demographic market segment. Advertising will include viral ads, flash advertisements, and promotional incentives and incorporate sites such as MySpace and blogs (for the younger generation). Furthermore, sponsorship from popular celebrities or musicians for events and products will appeal to the target market. Personal Selling Face to face education via account executives with clubs/pubs will be imperitive to create awareness and motivate front-line distributors. Additionally, face-to-face points of contact in grocery stores and super/hypermarkets will be important in order to impact this a vast portion of purchases. These tasks will be contracted out to a local sales force that understands the culture, industry and competitive environment. Routine follow-ups and frequent interactions will be emphasized in order to maintain strong distributor relationships. Sales Promotion Incentives will be offered to club owners, super markets and so forth that will be based on volume discounts. A sales contest will also be commenced across the club/pub segment and the supermarket segment to increase purchases, emphasize product push through distribution channels and create awareness for caffeinated beer. Sub-brand specific websites will offer promotional incentives as well (BOGO, etc). Sleek, appealing point of purchase displays will be exhibited in supermarkets. Promotional partnerships with record a company, such as free iTunes downloads with purchase will be implemented to appeal to youthful market. Distribution Distribution will primarily focus on clubs/pubs, closely following the Red Bull distribution model and its flourishing success within this region. Distribution will also be emphasized in super and hypermarkets. Price Policy Pricing will remain competitive, but not premium. Also, based on market research, pricing will reflect that of energy drinks. Product differentiation and promotional efforts will not focus on price, but instead aim to increase purchasing through incentives such as volume discounts. Research A partnership with an experienced European market research agency (i. e. EURO, RSCG) will be imperative to monitoring quality perception and target market acceptance. Research will closely examine brand recognition development over time. Data mining from distributors to track trends will also be influential in understanding consumption behaviors. Research will also be needed in evaluating the possibility of launching a more mainstream bud beer. Finally, based upon success within Austria, further research into surrounding countries will be necessary.