Business Intelligence Concepts, Components, Techniques...

Journal of Theoretical and Applied Information Technology  © 2005 - 2009 JATIT. All rights reserved. www.jatit.org BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, TECHNIQUES AND BENEFITS JAYANTHI RANJAN Institute of Management Technology, Ghaziabad, Uttar Pradesh, India Email: jranjan@imt.edu ABSTRACT For companies maintaining direct contact with large numbers of customers, however, a growing number channel-oriented applications (e.g. e-commerce support, call center support) create a new data management challenge: that is effective way of integrating enterprise applications in real time. To learn from the past and forecast the future, many companies are adopting Business Intelligence (BI) tools and systems. Companies have understood†¦show more content†¦(Cui et al, 2007) view BI as way and method of improving business performance by providing powerful assists for executive decision maker to enable them to have actionable information at hand. BI tools are seen as technology that enables the efficiency of business operation by providing an increased value to the enterprise information and hence the way this information is utilized. Zeng et al. (2006) define BI as â€Å"The process of collection, treatment and diffusion of information that has an objective, the red uction of uncertainty in the making of all strategic decisions.† Experts describe Business intelligence as a â€Å"business management term used to describe applications and technologies which are used to gather, provide access to analyze data and information about an enterprise, in order to help them make better informed business decisions.† (Tvrdà ­kovà ¡, 2007) describes the basic characteristic for BI tool is that it is ability to collect data from heterogeneous source, to possess advance analytical methods, and the ability to support multi users demands. Zeng et al. (2006) categorized BI technology based on the method of information delivery; reporting, statistical analysis, ad-hoc analysis and predicative analysis. The concept of Business Intelligence (BI) is brought up by Gartner Group since 1996. It is defined as the application of a setShow MoreRelatedThe Availability Of New Information Management And Supporting System Like Data Warehousing, Business Intellig ence, Analytics, And1176 Words   |  5 Pagesmanagement and supporting system like Data Warehousing, Business Intelligence, Analytics, and/or Big Data has produced a remarkable moment in the history of data analysis. Researching on this topic is very interesting for me. Thank Professor Kraft that gives me opportunity to explore more on these topics. Taking this opportunity, I would like to provide a brief summary of the book that discuss about the Profitable Data Warehousing, Business Intelligence and Analytics. The book published by Technics PublicationsRead MoreBenefits of Business Intelligence in Retail1148 Words   |  5 PagesDissertation Topic Topic: Benefits of Business Intelligence in the Retail sector: A Case Study of three companies done in Delhi NCR. Background: What is Business Intelligence? Business intelligence (BI) is the process of gathering enough of the right information in the right manner at the right time, and delivering the right results to the right people for decision-making purposes so that it can continue to yield real business benefits, or have a positive impact on business strategy, tactics, andRead MoreData Warehousing Fundamentals For It Professionals1580 Words   |  7 PagesPonniah has published few other successful books and, as Assistant Professor, he also continued teaching courses in college such as data warehousing and databases design. In addition to this book, he is also a renowned author of books based on the concepts such as Database Design and Development, Data Modelling Fundamentals, Database Design and Development: An Essential Guide for It Professionals with Visible Analyst Set,  Database Design and Development: An Essential Guide for IT Professionals. DataRead MoreTaking a Look at Information Warfare1781 Words   |  7 PagesEzingeard, McFadzean, Birchall, 2005) Using of spying techniques such as espionage is another threats for organization. The traditional form of espionage is replaced by new technology espionage which uses advanced electronic and computer devices to steal information and knowledge of organizations. (Knapp,Boulton, 2006) In this paper the role of counterintelligence and information assurance, two elements of information warfare, in business environments is explained. The function of counterintelligenceRead MoreThe Success Factors Of Business Intelligence System1536 Words   |  7 Pagesfactors of business intelligence system in small and medium enterprises. The characteristics of business intelligence system are a structure of this paper with how business intelligence leads to having competitive advantages. This paper distinguishes the term business intelligence, and the characteristics, and the competitve advantages for the firms. An organization trying to make focal point in order to comprehend the information that is produced in the execution of their business. Business intelligenceRead MoreA Survey On Load Balancing Cloud Computing Using Artificial Intelligence Techniques Essay1291 Words   |  6 PagesA Survey on Load Balancing in Cloud Computing using Artificial Intelligence Techniques Amandeep Kaur1, Pooja Nagpal2 1Research Scholar,Department of CSE, I.K.Gujral Punjab Technical University Rayat Institute of Engineering and Information Technology,India 2Faculty of Computer Science and Information Technology ,I.K.Gujral Punjab Technical University Rayat Institute of Engineering and Information Technology,India 1amandhonsa@gmail.com, 2rieit.cseRead MoreCultural Intelligence Of The Semrush American And Russian Managers And Its Impact On The Cross Cultural Communication1552 Words   |  7 Pagesreasons and explanations for the research on cultural intelligence of the SEMrush American and Russian managers and its impact on the cross-cultural communication within the company. The following literature review consists of three sections. The first section will focus on the concept of cultural intelligence, 4 factors model and training of cultural intelligence. The second section will cover the research of managerial cultural intelligence in different environment, especially in the IT industryRead MoreThe Effect Of Dss On The Corporate World989 Words   |  4 PagesUses of DSS in the Corporate World The extensive use of DSS is pertinent to business and management. Information systems of executives and other business performance software require faster decision making, identification of negative trends, and better allocation of business resources. Informative data from any organization is represented in the form of charts and graphs in a summarized way due to DSS, which helps the management make strategic decisions. The evolution of DSS consists of four generationsRead MoreSummary Kotler Keller1275 Words   |  6 PagesSummary Part1 Chapter 1 Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seekRead MoreApplying Data Mining Procedures On A Customer Relationship Management System1292 Words   |  6 Pagesdocument will present the CRISP-DM methodology based process that will involve Business understanding, Data understanding, Data preparation, Modeling, Evaluation Towards the end of the document, how the results will be evaluated and deployed will be discussed followed by a brief project deployment plan and conclusion. 2. Aims, Objectives and Possible Outcomes 2.1 Aims The key aim of implementing data analytics techniques on a Customer Relationship Management system is to increase profitability of